The digital marketing scene is competitive, having a digital marketing certification is a good way to stand out. But which certifications can help you advance?
Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are among the top 20 professions and will remain so until 2026.
Digital marketers are enlisted by organizations to develop strategies to promote the company’s products and services across the web, conduct brand awareness campaigns, and generate new leads and convert them into paying customers. In addition to bringing in new business, digital marketers are also responsible for maintaining current customer relations through channels like social media and email.
That said, the digital marketing sector is filled with highly talented marketing professionals all vying for the attention of prospective employers. One notable route that is being explored by many marketing professionals is to complete a marketing certification that will help sharpen their skills and boost their credibility — on paper at least.
With so many marketing certifications out there, it’s hard to know which are the best. Kasey Bayne, CMO at Vancouver-based Redstamp, mentioned that her company focuses on hiring talent that have Google Analytics, Hubspot and Google Adwords certifications. “As we become more data-driven as a marketing organization, we're looking for marketers who not only know the "how to" of the tools we use to help our clients, but are able to use those tools to generate real results for our clients, learning and optimizing along the way,” she explained.
To get to the bottom of which marketing certifications matter most, we’ve looked at data including; search engine statistics, digital marketing recruitment agencies, data retrieved by job site searches, and we also spoke to industry practitioners for their insights — all to find the most in-demand marketing certifications.
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1. Google Analytics Individual Qualification
According to SEMrush, the most searched marketing certification is Google Analytics Individual certification. “Its monthly search volume with related queries is over 20,000,” said Anna Pustovaya, assistant regional marketer at SEMRush. This particular certification focuses on developing proficiency in using Google Analytics to measure campaign metrics, monitor KPIs and improve overall marketing efforts. You need to set up an Academy for Ads accounts and complete both Google Analytics for Beginners and Advanced Google Analytics modules to prepare for the test, in which you need to score more than 80 percent to pass. The certification is valid for one year.
Christine Kilbride, SEO associate at Philadelphia PA.-based Majux Marketing, is a big fan of this certification. "As a digital marketing professional, I've found that the Google AdWords Certification and the Google Analytics Individual Qualification are paramount to success in the SEO and SEM fields. Prospective employers use these tests as a baseline to gauge your knowledge in an ever-changing industry. Additionally, having individuals with these qualifications at an agency is desirable to prospective clients,” she said.
2.Google Digital Garage
Google’s Digital Garage is essentially a one-stop shop offering free tutorials on pretty much everything about digital marketing. From video marketing to search, you can complete an entire online course. On completion, you will earn a certification from Google and Interactive Advertising Bureau (IAB) Europe.
“[While] relatively less known [in comparison] to Adwords Certification, [Google’s] Digital Garage is a very valuable certification, [it covers] 26 different digital marketing topics. [And] the best thing? It is free,” said Kurniawan
Related Article: 8 Tips For Marketing to Millennials
3.Hootsuite Social Marketing Certification
Hootsuite Social Marketing certification gets a monthly search volume of 3,000, according to Pustovaya. It covers all the core concepts relating to social media marketing. To earn this certification, you need to complete a 60-question online exam. To help you prepare for this exam, Hootsuite encourages everyone to go through the series of free online courses that they have created. “Hootsuite is probably not as big as Google or Facebook, but this certification is definitely one of, if not, the best available [certifications] for social media marketers. There are three different tiers available, and the certification never expires,” said Kurniawan.
Price:$199 per exam
4.PCM - Digital Management Certification
With around 1,000 monthly searches according to Pustovaya, the PCM qualification is fairly well sought after. The Professional Certified Marketer (PCM) provided by the American Marketing Association takes a more formal approach in comparison to the other marketing certifications on this list. The Digital Management certification covers topics on branding, planning, pricing, public relations, social media, and more. The certification is valid for 3 years.
Price:Study materials cost $99 for AMA members and $149 for non-members. Exams costs $99 for AMA members and $299 for non-members.
5. Google Adwords
With 18,420 monthly searches according to Pustovaya, the Google Adwords certification is a popular one. According to Steve Kurniawan, content specialist and growth strategist at Toronto-based Nine Peaks Media, the magnitude of Google’s popularity has once again led to the huge demand for Google Adwords qualifications. “Adwords is a very important aspect of any digital marketing strategy,” he said.
Bob Clary, director of marketing at Lafayette Colo.-based DeveloperAcademy, mentioned that Google Adwords certifications being “in demand” is, “accurate and reflective of my 20 years experience in the marketing space.”
To complete this certification, you must pass two exams, the fundamentals exam and one that focuses on a specific area (search, display, mobile, video, shopping or advertising). The certification is valid for one year.
6. Facebook Blueprint Certification
With 6,000 monthly searches, SEMrush ranks Facebook’s Blueprint Certification as being in high demand. “Facebook [Blueprint] is a very credible certification, and Facebook advertising is very relevant nowadays. This Blueprint certification package includes two different certifications: Facebook Certified Planning Professional and Certified Buying Professional,” Kurniawan explains.
The Planning Professional certification outlines how to plan campaigns through optimizing reach and frequency, and how to target audiences for maximum impact. The Buying Professional certification demonstrates how to improve proficiency in certain areas including determining and reporting KPIs, and how to utilize Facebook Pexels. Both certifications are valid for one year.
Price: $150 per exam
7. Hubspot Content Marketing Certification
“Hubspot certification fetches 9,120 in monthly search traffic,” according to Pustovaya. This certification is best suited for content creators. The course covers tips for building a valuable and scalable content library and also shares best practices for deploying a successful content strategy.
“Free certification from Hubspot [covers] inbound marketing techniques, email marketing, and conversion-related sales tactics. Since it is free, there’s no reason for content marketers not to [get] this [certification],” shared Kurniawan.
8. Bing Ads
While Bing is not the top search engine, it has certainly seen major growth thanks to its acquisition of Yahoo and integration capabilities with Microsoft digital products. Bing’s certification program shows you how to maximize your ROI from Bing Ads.Marketpro writes that Bing Ads is “especially valuable if you are targeting an older audience who still uses MSN and Yahoo email services.”
Which Google certification is best for marketing? ›
Google Digital Marketing Certification (Free)
This is considered by many experts as one of the best digital marketing courses. It's a free course that includes 26 modules created by Google trainers. Upon completion of the lessons, you can take an exam and earn a digital marketing certificate.
- CareerFoundry Digital Marketing Short Course.
- Coursera Digital Marketing Specialization.
- EdX Fundamentals of Digital Marketing.
- Google Fundamentals of Digital Marketing.
- Quickstarter by Constant Contact.
- Meta Blueprint Facebook Digital Marketing Associate Certification.
OMCP is the leading independent standard for certification of online marketing professionals. The OMCP mission is to continually improve the standards of practice, education, and employment of online marketers.Are marketing certificates worth it? ›
Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.Is it worth getting a marketing certificate? ›
These days, I'd say there's a place for marketing certifications on your resume, especially if you're just getting started. But it's not just that the certification lessons offer insight and value. Marketing certifications can also validate your existing knowledge.Are Google marketing certificates worth IT? ›
Yes - if you want to gain more small business clients, this certificate certainly adds more credentials to your resume/portfolio, whether you are a freelancer or starting up your marketing agency.Can a Google certificate get me a job? ›
Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.Are Google marketing certifications worth IT? ›
The short answer is Yes, the Google Digital Marketing and E-Commerce Professional Certificate is worth it. The course focuses on people just entering the digital marketing field, but even our senior staff pulled tasty tidbits of information from the program.Which marketing course is best? ›
- ClickMinded. Digital Marketing Course.
- Alison. Free Diploma in E-Business.
- Digiteers. Social Media Marketing Intensive.
- Hubspot Academy. Email Marketing Certification Course: Get Certified in Email Marketing.
- Google Digital Garage. Fundamentals of Digital Marketing.
- Coursera. ...
- Simplilearn. ...
Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.
Is digital marketing a good career? ›
Is Digital Marketing a good career? Digital marketing is a well-paid job. At the executive level, the average salary of a digital marketer lies between INR 2,50,000 and 5,00,000. The salary grows with experience and can reach up to INR 8,00,000 to 10,00,000.How much is the Omca exam? ›
The cost for the OMCA exam is $225.How many questions is the OMCP exam? ›
The exam series presents multiple-choice questions, and in total, takes approximately 2 hours and 15 minutes to complete: 75 minutes for the base exam with 64-68 questions, 30 minutes for each specialty exam serving 17-28 questions.What is the Omca? ›
The OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. Over 900 universities and training institutes teach to OMCA standards worldwide.Do marketing certifications matter on a resume? ›
Marketing certifications are often supplementary to a formal education in marketing. By adding one or more certifications to your resume, you demonstrate to a potential employer that you are committed to continuing to grow your skills and develop professionally.What is the salary of a digital marketer? ›
The average salary of a digital marketing executive starts from 2LPA and goes up to 6 LPA as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average 3.6LPA and a maximum of 9.4LPA.How much does the Google marketing certificate cost? ›
The Google Digital Marketing & E-commerce Certificate costs $39 per month by subscription on Coursera.What can I do with a marketing certificate? ›
Graduates with a certificate in marketing can pursue careers in almost any field, as most businesses rely on marketing to sell their products. Possible occupations include positions in advertising, marketing, marketing research and analytics, and management.Is Google digital marketing course enough? ›
Learning Experience: Google :- Fundamentals of Digital Marketing Certification is definitely worth it. It's a great course to follow if you want to break into digital marketing. It is offered by Google, it's free and accredited by Open University and other organizations.How much can I make with a digital marketing certificate? ›
Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.
Is Coursera legit? ›
Coursera has a long-held reputation for keeping its users safe and their information private. It is a completely legitimate site and will not try to scam you. The partners of Coursera include: Yale, Stanford, Duke University, University of Michigan, Google, IBM and many more.How many people have Google digital marketing certificate? ›
Over 300,000 people have already gained this qualification, and are using it to develop and improve their careers.Are Google certificates free? ›
It consists of two parts: the course materials and the certification exam. Taking the course is free.Are Coursera certificates worth IT? ›
Are Coursera Certificates worth it? On the whole, yes. If you're seeking promotion, looking for a career change, or the skills you are learning are highly sought after, then a Coursera Certificate does have value and is definitely worth the investment. Coursera partners and course providers are world class.How much can you make with a Google IT certificate? ›
How much does a Google IT Certificate make? As of Oct 24, 2022, the average annual pay for a Google IT Certificate in the United States is $68,563 a year. Just in case you need a simple salary calculator, that works out to be approximately $32.96 an hour. This is the equivalent of $1,318/week or $5,713/month.Are Google certificates accredited? ›
2. Google Ads certifications. Google Ads certifications offer basic and advanced professional accreditation for professionals aiming to improve their Google Ads accounts and online marketing presence. These certifications provide professionals with proof that Google recognizes them as a specialist in online advertising ...Does Google offer SEO training? ›
Google does not offer an official Google SEO certification. You can follow any of the official Google SEO courses to learn SEO but there is no way to become Google SEO Certified.Does Google digital marketing certification expire? ›
We require recertification to ensure that you are maintaining your skills on updated technology and platforms. All Professional Google Cloud certifications are valid for two years from the date an individual certifies.How do I get into digital marketing? ›
- Earn a College Degree in Digital Marketing.
- Practice by Creating Mock Campaigns.
- Take an Online Digital Marketing Course.
- Market Yourself Online.
- Start a Simple Online Business.
- Offer Digital Marketing Services to Friends and Family.
Digital marketers and their related skillsets are among top trending skills in the US. Digital marketing skills ranks among the top trending job skills in the US, per analysis of Google Trends search data by Preply. Other top-trending skills in America are data science and visualization and data management.
What qualifications do you need to be in marketing? ›
- the ability to sell products and services.
- excellent verbal communication skills.
- the ability to use your initiative.
- to be thorough and pay attention to detail.
- knowledge of media production and communication.
- business management skills.
- persuading skills.
- customer service skills.
- Develop your skills. Before applying for jobs, focus on developing new skills that may be an asset in your marketing career. ...
- Research internships. ...
- Write a resume. ...
- Network with industry professionals. ...
- Build a portfolio. ...
- Earn a certification. ...
- Apply for jobs.
The Google Project Management Certificate is not hard to get. It's an entry-level certification aimed at people that have no prior experience with project management. There are no prerequisites other than having basic computer skills. The way the certificate is structured makes it easy for beginners to follow.Do Google certificates mean anything? ›
With a Google Certificate in Data Analysis, you can learn how to take data and turn it into insights that power businesses. This skillset is highly in demand, which means high-level data analytics abilities may take you into virtually any industry, such as: Marketing. Finance.Can Coursera get you a job? ›
Yes, if you have the means. The certifications might not have the best recognition, but the skills you gain can be of enormous advantage to your career—even recruiters will agree with that much.How lucrative is digital marketing in UK? ›
According to Total Jobs, the average salary in Digital Marketing is about £37,500, but this can change substantially depending on your speciality. Digital methods are more cost-effective than traditional marketing, meaning that you can get similar or better results for less money.Is digital marketing a stressful job? ›
Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.Is digital marketing in demand in UK? ›
As a result, employers are highly demanding graduates who can combine a strong understanding of traditional marketing with efficient digital technology. Digital marketing course in UK is in high demand offering quality education to students.What does Omca stand for marketing? ›
OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers.When did OMCA open? ›
Is the Oakland Museum free? ›
On every first Sunday of the month, enjoy general admission to OMCA with a suggested donation of $5. There is an additional $6 fee for access to special exhibitions. Learn more about First Sundays at OMCA.How big is the Oakland Museum? ›
With more than 1.9 million objects, OMCA's collections of art, history, and natural science bring to life first-person accounts and often untold narratives of California within 110,000 square feet of gallery space and seven-acre campus and gardens.Is a digital marketing certificate enough? ›
Yes - if you want to gain more small business clients, this certificate certainly adds more credentials to your resume/portfolio, whether you are a freelancer or starting up your marketing agency.Are Google certifications worth it? ›
Are Google Career Certificates Worth It? Yes, the Google certification is well worth the time and effort. These certifications can add value to your resume. So, it is true to say that they can help you land an entry-level job in the IT industry with ease.Which digital marketing course is in demand? ›
Master SEO, content marketing, pay per click (PPC), and digital analytics. Master social media, mobile marketing, and digital strategy.How much can I make with a digital marketing certificate? ›
Here is the overview of digital marketers salary per job title: Junior digital marketer salary with no experience – $40k per year. Salary for digital marketing specialists (from 5 to 9 years of experience) – $55K per year. Digital marketing manager salary (10+ years of professional experience) – $97K per year.What is the salary of a digital marketer? ›
The average salary of a digital marketing executive starts from 2LPA and goes up to 6 LPA as you gain experience. Whereas the salary of a digital marketing analyst receives a package of an average 3.6LPA and a maximum of 9.4LPA.Is a marketing degree worth it 2022? ›
Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!Is marketing better than digital marketing? ›
Digital marketing is generally more cost-effective and can be more targeted, while traditional marketing can be more effective at reaching a larger audience. It's important to consider your budget and target market when deciding which type of marketing to use.Can you actually get a job with a Google certificate? ›
Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.
Is Google certificate hard? ›
The Google Project Management Certificate is not hard to get. It's an entry-level certification aimed at people that have no prior experience with project management. There are no prerequisites other than having basic computer skills. The way the certificate is structured makes it easy for beginners to follow.Do Google certificates expire? ›
All Professional Google Cloud certifications are valid for two years from the date an individual certifies. The Cloud Digital Leader and the Associate Cloud Engineer certifications are valid for three years from the date an individual certifies.How can I increase my salary in digital marketing? ›
Recommendation: To become an expert paid media specialist, you must be well versed with social media marketing, Google ads, and media planning and buying. Sign up for the following courses to learn them: Online Social Media Marketing Course, Online Google Ads Course, Online Media Planning Course.Is digital marketing well paid UK? ›
How much does a Digital marketing make in United Kingdom? The average digital marketing salary in the United Kingdom is £31,994 per year or £16.41 per hour. Entry level positions start at £26,000 per year while most experienced workers make up to £48,950 per year.What is the highest salary in digital marketing? ›
These are the top skills of a Digital Marketing Manager based on 5395 jobs posted by employers.
- Digital Marketing.
- Social Media Marketing.
- Social Media.
Digital Marketing Specialist Salary
A young graduate aiming to start a career as a digital marketing manager can expect to earn an average of $41,828 per year. Mid-level digital marketing managers can earn $72,043 per year, while senior-level managers can earn an average of $82,483 per year.
Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.Is Facebook social media marketing professional certificate worth it? ›
If you're an agency, it's definitely worth having either yourself or at the very least your account managers get certified. Not only will it ensure your whole team has a solid foundation to provide a good experience for your clients, your clients will feel better their account manager is certified.